With this Brand Manual, Gerdau's communication gains a more modern expression and greater application flexibility. In addition to the new visual design, new colors have been added to the palettes, the photographic style has been refined and you will have examples of how to do and not do. The idea is to provide resources and guidance to create possibilities, not restrictions. Next, find out all the details of the manual, incorporate it into your way of thinking about Gerdau communication and make it your object of inspiration and constant consultation.
Our brand
Gerdau is connected with the new changes. And wants, in partnership with you, to help build the future.
Verbal identity
Brands that tell a story use elements such as words and images to compose and sustain their narrative.
Visual identity
The Gerdau logo is our main element of identification for the company. It has its own and exclusive graphic form, easy to identify in all events.